Vol. 0 · No. 0TMSTimes.com

The Main Street Times

Where Main Street makes headlines.
VICI Athletics Turns a Brother’s Legacy Into a Brand Built to Move Forward.
Founders

VICI Athletics Turns a Brother’s Legacy Into a Brand Built to Move Forward.

After a vivid dream about her late brother, founder Alondra built VICI Athletics into a young performance apparel brand rooted in legacy, movement, and the reminder that no one moves forward alone.

Irvine, CA · June 18, 2026

New on Main Street
She Almost Went Into Criminal Justice. Now She's Opening Her Own Waxing Suite in Orange.
Service Businesses

She Almost Went Into Criminal Justice. Now She's Opening Her Own Waxing Suite in Orange.

Kyndra Rodriguez spent six years learning what clients actually need from a waxing appointment. In April, she opened a space built around giving it to them.

Orange, CA · June 18, 2026

Project PPC Brings Parent-Player Soccer Training to Irvine
Local Business

Project PPC Brings Parent-Player Soccer Training to Irvine

A new soccer program invites parents off the sideline and into the session, pairing youth soccer development with time together on the field.

Irvine, CA · June 18, 2026

Founder Spotlight
She's Been Making Plant-Based Remedies for Years. Now She's Bringing the Same Idea to Your Kitchen Floor.
Service Businesses

She's Been Making Plant-Based Remedies for Years. Now She's Bringing the Same Idea to Your Kitchen Floor.

Nichole Hilton built Alchemy of Eden around the belief that plants can heal. Green Quality Clean is what happens when that philosophy meets the cleaning industry.

Irvine, CA · June 18, 2026

Most People Have Never Heard of Paramedical Tattooing. Jessica Herold Is Here to Change That.
Service Businesses

Most People Have Never Heard of Paramedical Tattooing. Jessica Herold Is Here to Change That.

The Newport Beach specialist uses pigment and inkless camouflage techniques to help clients blend scars, burns, and stretch marks with their natural skin tone. The work is technical. The impact is personal.

Newport Beach, CA · June 18, 2026

Startup Desk
Finding a Nursing Home Is Already Hard Enough. This Platform Is Trying to Fix What Happens Next.
Startups

Finding a Nursing Home Is Already Hard Enough. This Platform Is Trying to Fix What Happens Next.

Aurelia Maribel Dalusung built CareConnect360 after noticing that the people who needed care the most had the hardest time finding it, and the facilities that provided it were paying dearly just to stay visible.

Rancho Palos Verdes, CA · June 18, 2026

Main Street Arts
Orange County’s ‘PSA Girl’ Reaches Million-View Milestone
Arts & Media

Orange County’s ‘PSA Girl’ Reaches Million-View Milestone

Santa Ana creator Niki Ngo builds a viral following on TikTok by prioritizing practical advice and local resources over polished advertisements.

Santa Ana, CA · June 18, 2026

Main Street Profiles
Two Friends at a Café Wanted Therapy to Feel More Like This. So They Built It.
Service Businesses

Two Friends at a Café Wanted Therapy to Feel More Like This. So They Built It.

Ligia Recinos and Chisato Hotta started Kindful Place Therapy Center in Irvine with a simple idea: that walking into a therapist's office should feel the way walking into a coffee shop does.

Irvine, CA · June 18, 2026

He's Been a Chiropractor for Decades. He Says the Spine Is Only Part of the Story.
Service Businesses

He's Been a Chiropractor for Decades. He Says the Spine Is Only Part of the Story.

Newport Beach practitioner Stephen Florez developed his own method after years of asking a question that doesn't come up in most adjustment rooms: what is happening emotionally that might be showing up physically?

Newport Beach · June 18, 2026

For Founders & Operators

Why get featured.

A feature in The Main Street Times is editorial coverage — not a directory listing. It travels, it earns trust, and it shows up in places paid ads never will.

Credibility

An editorial feature carries weight that an ad or social post can't. Customers, investors, and partners read it differently.

Visibility

We write for readers who actively care about local, independent businesses and the founders behind them.

Shareability

A real article that you can pin to your homepage, send to a prospect, or tell your mom about.

Exposure

Founders and operators get named, photographed, and quoted. Let your area know what you're up to.

The Submissions Desk is Open

Building something on Main Street? We'd like to hear about it.

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